Spec Concept — Unsolicited, illustrative, and not affiliated with Seibel & Katz CPAs
Cincinnati small-business financial system
Give every Cincinnati owner a clear financial operating rhythm.
A fictional Reforge homepage concept that turns a broad set of accounting, tax, payroll, and industry services into a decisive starting point for small-business owners.
Designed by Reforge Digital
This is unsolicited portfolio work, not client work. The proposed design, copy, paths, calls to action, and process language are illustrative—not claims about the firm.
Public-site context
A comprehensive CPA offer can make first choices feel too similar.
Seibel & Katz CPAs publicly presents Cincinnati tax and accounting services for small businesses, including accounting and bookkeeping, tax services, small-business payroll, QuickBooks services, and industry accounting for construction, medical, restaurant, and real-estate businesses. Its public site includes a consultation-request route and a separately hosted Payroll Portal.
Observed navigation
Public pages use overlapping names and routes for accounting services, repeated consultation calls to action, and a consultation-CTA typo.
Observed utility path
The external Payroll Portal and image carousel are public utility/navigation moments that could use more distinct signposting.
The observations above describe the public website. Everything below is an illustrative redesign direction and is not an endorsement, commission, or claim of use by Seibel & Katz CPAs.
Illustrative redesign direction
Start with the job an owner needs done next.
Rather than asking visitors to compare several accounting labels, the proposed structure acts like a practical operating planner: know the current numbers, plan taxes ahead, run payroll, and select relevant industry context.
Illustrative homepage first screen
Unsolicited Spec Concept — Not affiliated with Seibel & Katz CPAs
Illustrative positioning
Know what is happening. Plan what is next.
Proposed copy for Cincinnati owners who want their books, tax plan, payroll, and industry needs to work as one manageable financial system.
Illustrative primary action
I need a CPA partner
Proposed prospect path for books, tax planning, payroll, or industry questions.
Public external destination
I’m an existing payroll clientOpens the publicly linked Payroll Portal in a new tab; not an illustrative conversion action.
Illustrative service planner
A useful next step for the way an owner is actually thinking.
Proposed information architecture uses the firm's publicly referenced services as planning outcomes. The labels and hierarchy are illustrative, not published Seibel & Katz CPAs messaging.
01
Stabilize the books
Illustrative planning groups accounting, bookkeeping, and QuickBooks setup around dependable financial visibility for an owner-led business.
02
Reduce tax surprises
A proposed tax-planning path makes the tax conversation a distinct decision, rather than one more label inside a broad service list.
03
Run payroll with clarity
The concept keeps payroll support visible while giving existing payroll clients a clearly labeled external-portal route.
04
Choose an industry path
Illustrative routing gives construction, medical, restaurant, and real-estate businesses a useful way to self-identify before they inquire.
Illustrative inquiry model
One carefully scoped way to begin a CPA conversation.
This proposed interaction replaces repeated generic consultation prompts with a concise, safe first inquiry. It is a direction for review, not a live Seibel & Katz CPAs form or workflow.
01
Name the business need
Illustrative intake starts with books, tax planning, payroll, or an industry-specific question so a prospective client does not have to decode overlapping service names.
02
Share only the essentials
Proposed form language asks for contact details and a broad objective, with a clear note not to send tax records, bank data, or identification through the form.
03
See the next step
Any response-time expectation is explicitly illustrative and would require the firm’s approval before a real launch.
Illustrative privacy cue
A proposed note helps people avoid sending sensitive tax or payroll documents through a first-contact form.
Illustrative response cue
Any proposed reply-time language remains a placeholder until it is reviewed and approved by the firm.
Reforge Spec / Build / Growth
A stronger operating story starts with an intentional front door.
Reforge Spec makes the audience choices, service hierarchy, and portal distinction concrete before a build starts. Reforge Build would turn an approved direction into a fast, accessible website with clear inquiry paths. Reforge Growth would support continued local visibility and measured improvements after launch.
Spec Concept — Unsolicited, illustrative, and not affiliated with Seibel & Katz CPAs. This concept does not claim a partnership, approval, deployment, or business result.
Explore Reforge servicesWant this level of clarity for your firm? Start with Reforge Spec — $1,500.
Reforge Spec — a paid homepage redesign direction and conversion roadmap.
60-minute intake homepage concept annotated walkthrough build roadmap $1,500 credited toward Build.
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